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Purpose and Values

This is the AIG we are reimagining for today and tomorrow.

Discovering new potential

Our global colleagues are committed to casting a positive light on all corners of a complex and dynamically changing world. This deep commitment is at the heart of AIG’s Purpose Statement, which serves as the North Star in our journey to become a top performing company.

AIG’s Purpose Statement is: To Discover New Potential by Reimagining What AIG Can Do for You

We seek to create meaningful impacts during critical moments, such as our response during catastrophes. Our Purpose seeks to define the role we aspire to have in our industry, as well as in our global communities. We recognize that it is not just about winning, it is about how we win: with excellence, ethics, and integrity.

“Discovering New Potential” represents the opportunity for us to build upon the work we do today with a view towards what insurance can do in the future. This empowers us to unveil opportunities for our clients and distribution partners, as well as opportunities for our colleagues and communities. “Reimagining What AIG Can Do for You” underscores our commitment to being more client-, community- and colleague-centric.

“Our Purpose and Values define the role we aspire to have in our industry, as well as our societies at large, and will guide us toward our promising future.”
Peter Zaffino, Chairman & Chief Executive Officer


Our Values

Our Purpose is fortified by five Values, which set clear expectations for what it means to work at AIG and the behaviors required to drive change. These Values are authentic to AIG. They are principles that amplify our strengths and that can be integrated into day-to-day activities, attitudes, and processes.

Our 5 values & how we bring them to life:

Take ownership

  • We set clear expectations
  • We are proactive
  • We are accountable

Set the standard

  • We deliver quality­—always
  • We are client-centric
  • We lead the industry

Win together

  • We are stronger together
  • We are aligned
  • We are one team

Do what's right

  • We act with integrity
  • We lead by example
  • We lift up our communities

Be an ally

  • We strive for inclusion
  • We listen and learn
  • We speak with our actions

A Purpose and Values driven company

See how our Purpose, “To Discover New Potential by Reimagining What AIG Can Do for You” guides everything we do as an organization, today and into the future.