Laya Healthcare, which became part of AIG in 2015, provides private medical insurance to over 640,000 members in Ireland, providing some of the most innovative health insurance benefits and services in the Irish health insurance market. Its brand promise, Looking After You Always, represents Laya Healthcare’s member-centric approach, which is fundamental to its vision and values. Laya Healthcare’s vision is to empower its members to look after their health and well-being so they can be at their very best, always, with a key focus on preventative care and early detection of diseases.
According to Laya Healthcare’s research, one in two (50%) people in Ireland put off vital health checks due to fear, concerns around cost and a lack of awareness around access. In response, Laya Healthcare has stepped up to address the barriers to health screening and put in place a series of benefits and initiatives to make it easier for members to access the right healthcare, in the right place and at the right time.
Key initiatives during COVID-19 included providing unlimited access for members to the most in-demand digital healthcare services including consultations with general practitioners, nurses, physical therapists and well-being experts, provided at no additional cost to a member’s cover. Another major initiative is Laya Super Troopers, a free health homework program that encourages schoolchildren and their families to enjoy a healthier, more balanced lifestyle by focusing on three pillars: nutrition, physical activity and mental well-being. Since Laya launched the program in 2014, it has grown to be the largest program in Irish primary schools, with more than one million children participating in the program.