In 2014, AIG in Ireland launched ‘XLNT Driver’, an innovative Telematics application (‘app’) that uses technology to promote safer driving in real time. In the same spirit, the team has now launched a Dynamic Driver Improvement Program (DDIP) that focuses on driver psychology to steer poor drivers towards safer road behavior.

For the last two and a half years, the introduction of AIG Ireland’s mobile-phone based driver telematics application and ‘BoxClever’ (on board device) have enabled drivers to receive timely feedback on their driving and in turn improve how they drive, allowing safer drivers to pay less for their insurance. 

Now AIG Ireland has collaborated with its telematics partner, The Floow, to launch an educational service – the Dynamic Driver Improvement Program - for drivers with low (poorer) telematics scores.

Dynamic Driver Improvement Program (DDIP)

DDIP was designed by Dr Lisa Dorn, Chief Education Officer at The Floow and a leading expert in driver psychology. The program aims to reduce the risk of a crash by improving driver knowledge and skills, using online education and telephone coaching sessions to motivate drivers to make behavioral changes that impact the way they drive.

DDIP has four clear objectives:

  • To coach, promote, and encourage young driver safety and potentially save lives;
  • To prove that a reduction in claims can be achieved through educational and psychological methods;
  • To provide a great customer experience; and
  • To demonstrate a quantifiable uplift in driving scores on the app across program participants vs control groups.

How it works 

Drivers take part in four coaching conversations over a period of three months, with the coaching team using a range of behavioral change techniques: reviewing overall driving performance and habits; encouraging the customer to reflect on their score, accepting responsibility and creating willingness to change; developing personalized action plans; focusing on positive outcomes through motivating behaviors; providing ongoing recognition and reinforcement; and using relapse prevention strategies. Results are promising to date and will be available in early 2017.

Aidan Connaughton, Head of Personal Insurance, South Europe, explained, “We’re targeting drivers that achieved the poorest scores from their telematics tracking, and working with them to improve their driving. This once again demonstrates AIG’s commitment to making Ireland’s roads safer and improving driver behavior."


*The content contained herein is intended for general informational purposes only.  Companies and individuals should not solely rely on the information or suggestions provided in this article for the prevention or mitigation of the risks discussed herein.