Thirty-one percent of Americans say they would feel the financial impact from the death of the primary wage earner in one month.¹ Because of the financial risks that can come from the death of a loved one, during the month of February, AIG is encouraging consumers to look past Valentine’s Day and traditional expressions of love and send the message of selfless affection through the gift of life insurance.

Life insurance acts as a means to help take care of your family in the event of your death or your spouse’s death. It is also often considered the cornerstone of financial plans by many individuals and their financial advisors because it can also serve the purpose of:

- Providing funds to pay final expenses.
- Creating an inheritance for your heirs.
- Making charitable contributions in the event of your death.
- Creating a source of tax-deferred savings.²

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Coordinated by the nonprofit organization, Life Happens, “Insure Your Love” is a national awareness campaign that was first introduced in 2010 and takes place during February. Life Happens is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products, including disability and long-term care insurance.  

¹2014 Insurance Barometer Study, Life Happens and LIMRA.
²Based on current federal income tax laws.