AIG Korea’s website, re-launched in February 2016, earned an Excellence Prize at Web Award Korea, hosted by the Korea Internet Professional Association (KIFPA). Web Award Korea, established in 2003, is one of the country’s most prestigious awards for digital content, web design, and user experience.

The Web Award Evaluation Committee, comprised of 3,000 web experts from Korean companies, evaluated new and re-launched websites to identify the most innovative and outstanding sites of 2016. The Evaluation Committee analyzed the strength of websites across six metrics: visual design, UI/UX, technology, content, service, and marketing.

AIG Korea’s website earned an Excellence Award, and reviewers rated the site highly in both the Marketing and Suitability for Business Purpose categories.

Reviewers commented that AIG Korea’s website stood out for several key strengths:

  • UI excellence - “The website is easy to navigate, and users can easily find the content/menu….”
  • Marketing excellence - “The call to action…is well aligned with the business purpose.”
  • Technical excellence - “…customers can resolve their requirements at their desired touch points.”
  • Content excellence - “Product content is well organized and easy to understand….”