AIG Argentina’s Personal Property campaign "Casa Chocada" (Crashed House) received several marketing and advertising industry awards for its creative development and innovation.
At the Latin American Promotions and Events Festival, which recognizes the best marketing executions, "Casa Chocada" won awards in three categories. These included a Silver award in the “CRM Programs” category, a Gold award in the “Consumer Products or Services Campaigns” category, and a Platinum award in the "360° Integrated Marketing Communications" category, a rare distinction only given to most exceptional campaigns.
The "Casa Chocada" campaign then went on to win a Silver award for creativity in the Association of Direct and Interactive Marketing of Argentina Awards and earned a Bronze award in the "Activation" category of the internationally recognized Effie Awards.
Developed and implemented in 2015, the award-winning campaign was created through collaboration among colleagues in Personal Property, Customer Insight, Digital Marketing, Direct Marketing, and Marketing Services. Executed in the province of Córdoba, Argentina, it consisted of installing crashed houses in public spaces, as if they were crashed cars, to raise awareness about the importance of home insurance by drawing parallels to auto insurance.