Product recall situations present real threats to manufacturers; maintaining key business relationships, restoring production and protecting cash flow is absolutely vital. Skilful handling of a recall not only minimizes any damage caused by a faulty product, but also demonstrates reliability and professionalism to important wholesale and retail connections - which will be essential components when the time comes for speedy redistribution and remarketing of the product.
Third party and products liability insurance may cover legal liabilities for injury or damage, but they will not usually cover the costs of recalling a faulty product. Considerable costs can be incurred in recalling products and in rebuilding public confidence. The chain of events triggered by a recall, whether voluntary or compulsory, can include a drop in sales, loss of customers' confidence, loss of hard won retail shelf space and loss of critical supply contracts.
AIG Recall Insurance can protect businesses from the devastating effects of such recalls. It covers the key expense areas and also provides the expertise of RQA, Hill & Knowlton or other independent recall consultants to guide the company through the critical first few weeks of a product recall.