AIG’s commitment to its rugby sponsorship partners – and, most importantly, to its clients and brokers – was on full display at a trio of high-profile rugby events.
Players from the New Zealand Rugby Union (NZRU) and USA Rugby (USAR) competed at the International Rugby Board (IRB) Women’s Sevens World Series in Houston, Texas, and the men’s HSBC Sevens World Series tournaments in Wellington, New Zealand, and Las Vegas, Nevada, in February. AIG representatives from Property Casualty (AIG PC) and Life and Retirement (AIG L&R) accompanied clients and brokers to the games, and participated in events that underscored the strength of partnership.
“These tremendous partnerships with NZRU and USAR constitute a strong, global statement that AIG is back,” says Mark Willis, Executive Vice President, Head of Distribution, U.S. and Canada, AIG PC. “We are proud to put our name on the jerseys of athletes who represent the same spirit of excellence, tenacity, and integrity that is synonymous with AIG. As rugby fans around the world tune in to these exciting events, our connection with the sport and with this global audience will only grow stronger.”
Wellington, New Zealand: HSBC Sevens World Series, Round 4, February 1–2
The events in Wellington – the fourth in a series of nine global tournaments that constitute the 2013 HSBC Sevens World Series – marked the first AIG-sponsored rugby event on the home soil of the world’s most successful rugby team, the All Blacks Sevens. Both the All Blacks Sevens and the USAR team participated in the matches.
AIG hosted approximately 60 key commercial clients and brokers at the stadium and at events, where they had the opportunity to meet All Blacks Sevens players and coaches, and toured the NZRU trophy room and other facilities. AIG’s stadium presence included a replay screen, videos, and hospitality, as well as LED advertising around the field.
Las Vegas, Nevada: HSBC Sevens World Series, Round 5, February 8–10
The HSBC Sevens World Series continued with a three-day tournament in Las Vegas, where the All Blacks Sevens, coach Gordon Tietjens, and NZRU CEO Steve Tew presented AIG President and CEO Bob Benmosche with a signed jersey on the field. Employees representing AIG PC and AIG L&R brought clients to various events, including games and receptions, where they had a chance to meet Bob. AIG also donated tickets to the Clark County Fire Department.
Eric Stuart, a top sales manager at Crump Insurance, walked away from the weekend with a greater appreciation for both AIG and rugby: “I had a great time at the rugby tournament in Las Vegas, and honestly I think the experience made me into a fan of the sport. One of the high points was the chance to sit down with Bob Benmosche, and discuss AIG and other insurance topics. I feel more comfortable with American General than I have ever felt and will be sharing my thoughts with my producers in the field.”
The All Blacks Sevens led the overall World Series standings following the Las Vegas tournament.
Houston, Texas: IRB Women’s Sevens World Series, Round 2, February 1–2
AIG’s sponsorship of the New Zealand Women’s Sevens played a prominent role in Houston, with a presence at receptions and charity events during round two of the four-stop, inaugural IRB Women’s Sevens World Series at BBVA Compass Stadium.
AIG PC and AIG L&R employees – as well as members of AIG’s Women and Allies Employee Resource Group Leadership Team – and their guests attended a reception at the stadium hosted by USA Rugby, where they picked up their game tickets. Attendees toured BBVA Compass Stadium, and met USAR officials and representatives from other rugby organizations.
AIG demonstrated its commitment to the community throughout the tournament. Participating teams visited four schools through the Adopt-a-Country program, while AIG donated tickets to the Discovery Youth Foundation, and one dollar from each ticket sale went to the Houston Area Women’s Center. During two breaks in play, 80 girls from 12 local middle schools – beneficiaries of the Rugby in a Box youth development program that AIG supports – played a mini tournament, while the PA announcer read AIG’s Rookie Rugby talking points.
The New Zealand Women’s Sevens topped the overall World Series standings following round two, while the U.S. Rugby team, which had earned enough points for sixth place overall, advanced to the final game of the Houston tournament before falling to England 29-12.
“I feel more comfortable with American General than I have ever felt and will be sharing my thoughts with my producers in the field.” – Eric Stuart, a top sales manager at Crump Insurance
- Hong Kong: HSBC Sevens World Series, Round 6, March 22–24
- Tokyo: HSBC Sevens World Series, Round 7, March 30-31
- Guangzhou, China: IRB Women’s Sevens World Series, Round 3, March 30–31