When someone becomes our client, they trust us to help with their business, their employees, their family, or their reputation. Delivering services like that requires relationships and interactions founded on trust, transparency, and timeliness. We are guided by those principles when underwriting a policy, administering claims, offering loss prevention services – or developing web content.
And that’s why we’ve made trustworthiness, transparency, and timeliness the guiding principles for the new AIG.com. Our primary goal is to put our customer at the center, offering them a more informed and directed path to what they want or need to know from AIG. Whether visitors want to explore information created for their particular life situation or use traditional navigation to find specific products of interest, they will be met with streamlined content that gets right to the point.
Executing this initiative has required us to rethink how we talk about the value our products offer; and it’s a process that will continue to evolve. At AIG, we make important promises to clients every day, and we believe our new site helps show clients we stand behind those promises with clear communications. The coming launch of the new AIG.com will be a big step in our ongoing efforts to provide unparalleled service to the people we do business with – we hope you’ll like it.