As part of AIG’s commitment to road safety, AIG Indonesia launched its Road Safety initiative in April with a specific focus on decreasing the number of children injured or killed in road accidents each year.
Data shows that one accident every five days involves young people, some who are underage drivers and many who are passengers. 2014 statistics indicate that there was an 11 percent increase in the number of road accidents involving people between the ages of 11 and 15. What’s more, with traffic accidents ranking as the third leading cause of death in Indonesia, and 70 percent of road accident victims being motorcyclists and their passengers, the AIG Indonesia initiative addresses a vital safety issue.
AIG Indonesia’s Road Safety initiative was launched in collaboration with Junior Achievement, one of the world’s largest organizations helping to develop and prepare young people for future success. The event was supported by 25 AIG volunteers who shared their knowledge on road safety with over 200 students from five schools in Jakarta.
During the launch event, AIG donated over 200 children’s helmets and also built a traffic simulation park in a school area, so that students could participate in a hands-on Road Safety learning environment.
“Our focus is education of children in order to raise awareness of the importance of road safety and we hope to help reduce the number of underage drivers,” said Jon-Paul Jones, President Director and CEO of AIG Indonesia.
“AIG has been protecting vehicles and road users for decades and takes its duty of care to those it insures, as well as their communities, very seriously,” said Jon-Paul. “This is a global commitment being carried out also in Asia Pacific, including Indonesia.”
Also during the launch, elementary schools students had the opportunity to learn about the importance of road safety in an interactive setting divided into three zones: The Information Zone, where students learned about traffic regulations by observing mock-up traffic signs. The Experience Zone, where students walked on sidewalks, crossed roads and rode bicycles while being encouraged to obey traffic regulations and The Commitment Zone, where students created their own commitment to road safety by doing a painting or a drawing.
“To become one of the Road Safety Ambassadors is an amazing experience. I could interact with different types of children and contribute for their safety” said Road Safety Ambassador, Fifi Kusumawati from the Legal department.