Ireland's annual Awards for Excellence in Public Relations ended with AIG walking away with the prestigious Sponsorship Award for the company’s sponsorship of Dublin Gaelic Athletic Association (GAA), Ladies Football, and Camogie.
The awards are considered the highest recognition within the PR industry in Ireland and are a joint initiative by the Public Relations Consultants Association (PRCA) and the Public Relations Institute of Ireland (PRII).
AIG won the award through submission of an excellent Sponsorship case study, of which the judges commented, "the results spoke for themselves."
Declan O’Rourke, General Manager, AIG Ireland, said, "Winning the Sponsorship Award was very welcome independent recognition of our first year as sponsor and saw us overcome stiff competition from well-established brands in the sponsorship field."
Congratulations to the Ireland team for their excellent achievement!