AIG was recently chosen as a ‘Superbrand’ in Israel by a survey of Israeli consumers, joining a distinguished hall of fame with the world’s most successful and well-known brands.
Gill Sagiv, Chief Marketing Officer, AIG Israel, explained, “This is a remarkable achievement for AIG as it recognises global brands that have demonstrated exceptional performance in their markets and endeared themselves to consumers.”
AIG was chosen as a Superbrand by the Superbrands organisation, a global business operating in over 70 countries, which has for 18 years, rewarded leading brands for their innovation and performance. Superbrands has been operating in Israel since 2009 through Forum Publishing Ltd, publishers of the Forum Shivuk marketing journal and organisers of Israel’s ‘Product of the Year’ Awards.
Superbrands’ ethos is based on how outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products, in a world of global commerce and competition. Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field.
- Superbrands commissioned independent research to identify Israel’s strongest brands, as voted for by marketing experts, business professionals and thousands of Israeli consumers;
- Using external researchers, Superbrands formed a list of 2,300 brands operating in Israel. The list consisted of local and international brands across all product categories;
- An independent panel of judges, led by Professor Jacob Hornik ranked the brands and selected the finalists. Prof. Hornik is the former Head of the Department of Management at Tel Aviv University, and an authority in the field of marketing research and survey methodology; and
- A total of 770 brands were shortlisted and shared with the Consumer Research team of Israel’s MarketWatch Institute for Market and Public Opinion Surveys, where consumers ultimately chose the Superbrands of Israel.