AIG is a world leading property-casualty and general insurance organization serving more than 70 million clients around the world. With one of the industry’s most extensive ranges of products and services, deep claims expertise and excellent financial strength, AIG enables its commercial and personal insurance clients alike to manage virtually any risk with confidence.
The history of AIG companies in Japan dates back to 1946, when AIU Insurance Company began operations as the first foreign general insurance company in Japan in the postwar period. Since then, with the addition of American Home, the first insurer to offer direct auto insurance underwriting in the local market, and JI Accident & Fire Insurance, a joint venture with JTB (Japan Travel Bureau), AIG has provided an extensive range of products and services to our customers. In 2010, AIG welcomed Fuji Fire and Marine Insurance to the group, further supporting our foundation in Japan as we continue to build even stronger relationships with our customers.
Re-Launch of the AIG Brand
American International Group, Inc. (AIG) decided to re-launch AIG as the go-to-market brand of its global property casualty business in most locations. AIG’s global property casualty franchise will change the marketing name of Chartis to AIG.
As part of the rebrand, AIG has also introduced a new brand promise: Bring on tomorrow. ‘Bring on tomorrow’ underscores AIG’s tremendous tenacity and ambition to solve problems, to innovate for the benefit of our clients, and to act as a powerful, global team. Looking to tomorrow, AIG believes in its potential and will work on seeing, building, and securing a better future – for our customers, for ourselves, and for communities around the world. AIG believes that the spirit of inventiveness and adaptability at the core of AIG will bring opportunities that will redefine what is possible, helping our customers thrive and make the most of every day.
(News for AIU Insurance Company, Ltd., American Home Assurance Company, Ltd., The Fuji Fire and Marine Insurance Company, Limited, AIG Fuji Life Insurance Company, Limited, and Website for AIG Fuji Insurance Services KK are only available in Japanese.)