AIG has launched a series of short, explanatory videos that promote its Specialty Businesses, their capabilities and offerings.
The videos are featured on the newly launched Products & Services page of the AIG YouTube channel, and feature division leaders speaking about their areas of expertise, as well as scenes of employees hard at work.
The video collection includes an overview video, which gives viewers a brief look at all the Specialty Businesses, including:
· Trade Credit
· Small Business
· Political Risk
The videos will also be available for viewing via online banners posted on AIG.com, which will link to each business page unit.
“This distinctive collection of videos provides a concise primer on our Specialty Businesses, and will give brokers and clients a better understanding of our unique value proposition,” says Jeremy Johnson, Product Line Executive, U.S. & Canada Specialty. “These videos also highlight our most valuable resource: our people, and the knowledge and experience they each bring to our customers.”
The videos are part of an integrated informational campaign taking place in February to show clients and brokers all the company has to offer in terms of specialty products. The Specialty Businesses have been highly profitable, and are prized by clients for their unique focus of coverage, loss control and claims services.